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I turn one marketer into a team, using AI as the multiplier.
I spent five years as the only marketer in the room. No budget for an agency, no one to hand the boring stuff to. So I got scrappy, and built a way of working with AI that actually holds up under real pressure. This is where I share it.
Read by solo marketers, lean teams, and the occasional agency trying to keep up.
10+
years in marketing
5
years as a department of one
Trained
as a graphic designer, not a technologist
From the blog
Real systems, written up as I build them.
Free guide
Words that sell, without the agency fee.
My process for writing website and product content that actually converts — built from real client pages, not theory.
Guide to Website & Product Content
A step-by-step system for writing service pages, product copy, and site content with AI — without it sounding like AI wrote it.
That's one of several. See what else is in the library.
Want this run for you, not just taught to you?
If you'd rather have someone install this system in your business, or train your existing team to work this way, that's Leaner Marketing, my consultancy.